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Zentx & TATA Consultancy Services (TCS) PRESENT . . . Midnight on Main!

Midland’s Downtown Development Authority is organizing a “Midnight on Main” celebration to ring in 2012 with a roundup of activities that will appeal to all ages. The format will reach beyond the traditional evening event, expanding into a day-long party including family-focused activities and a variety of traditional regional and cultural-themed happenings. Live entertainment, ice sculptures, a pancake “breakfast,” food and beverage vendors, and a countdown to a Times Square-style ball drop and fireworks at midnight are some of the festivities slated for the inaugural celebration.

“Events like this have been held with tremendous success in Traverse City, Grand Rapids, Kalamazoo and other venues around Michigan,” said Selina Tisdale, Executive Director of the Midland Downtown Development Authority. “Bringing the ball drop to Midland is a great way to get people downtown, to add a fun ‘family’ element to New Year’s Eve, have an adult event catered to the younger professionals and to highlight our area’s cultural diversity. It’s also a wonderful way to unite our Great Lakes Bay Region.”

The event will be held on Main Street, from Ashman Street to Rodd Street, in downtown Midland. Click here to learn more about purchasing tickets to the pancake breakfast or the entertainment area for those age 21 and up.